SPEED
meets
CREATIVITY
CREATIVITY is
essential
BUT THAT'S NOT ENOUGH FOR OUR
CLIENTS AND THEIR AUDIENCE.
OUR DIFFERENCE IS OFFERING
CREATIVITY
WITHOUT SACRIFICING
SPEED.
WE HAVE MORE THAN 15 YEARS OF OFFERING
OUR DAY-TO-DAY DESIGN SERVICES AT
UNBEATABLE TURNAROUND TIMES.
NOW WE ARE ADDING
CREATIVE SERVICES
TO OUR REPERTOIRE, AND DOING IT THE ONLY
WAY WE KNOW HOW:
AT HIGH SPEED.
CASE STUDY
A New Look on Stress Management
How do you combat stress in a unique way with a new product, and how do you make consumers aware of a new way to manage stress in their lives? To answer the first question, three experienced healthcare consumer products executives developed R3SET, a source of natural stress support. To answer the second, they partnered
121 Pill, our new creative department.
The R3SET brand team came to our agency with plans to disrupt the wellness industry with an innovative product. Instead of working as a traditional stress reliever, the product makes stress work in favor of the person taking the capsule, by addressing all 3 body systems that amplify stress: 1) nervous system, 2) endocrine system, and 3) immune system. And the capsules are coated with aromatic essential oils for an overall improved experience.
While the product solves a common problem by doing something new, being new to market presents its own challenges. 121 Pill initially got to work on campaign materials focused on the product’s benefits. By focusing on a flip from stress, the materials had the goal of showing consumers stress can work for them.
While developing the requested materials,
the creative team came up with ideas for materials that could help develop awareness of the product. The product team agreed, seeing the value of spreading awareness with their target audience in the early stages of the Reset launch.
121 Pill’s goal was to continue to share the key benefits of our client’s unique product. Each video focused on making stress work for consumers, as did several key visuals that were developed. In addition to sharing what the product does, these materials shared how stress is put to work positively through the
R3SET capsules. The capsule’s one of a kind look is highlighted, as well as it’s aromatherapeutic properties and natural ingredients.
Finally, R3SET will help people holistically with a program called
“The 14 Day R3SET”. Especially in these challenging times, the brand is keen to help people manage stress through tips, tools, and education. “The 14 Day R3SET”
provides 14 e-mails over 14 days with all this helpful content. And 121 Pill powered this through
simple and engaging illustrations, making the program friendly and engaging.
Thanks to a novel product idea and experienced innovators, 121 Pill was able to collaborate on creative ideas for the R3SET brand. After many months of hard work by the R3SET team, we are happy to see them enter the market with our materials and share how they can help consumers master their stress.
Global COVID-19
Campaign
The United Nations made a global callout to
creatives to help stop the spread of COVID-19.
The artwork created should be original and represent efforts and measures addressing the
following key messages: Personal Hygiene, Physical Distancing, Know the Symptoms, Kindness
Contagion, Myth Busting; and Do More, Donate more.
The UN’s Selection Panel will choose at least 10 pieces to share with the world to
communicate their message.
121 Pill’s Team was up for the challenge and created a collection of 6 pieces of incredible artwork
to help stop the spread of the virus. This is the result.
