SUSTAINABILITY IS ONE OF NESTLÉ WATERS' CORE VALUES. THEY WANTED TO THINK THE "SINGLE" OUT OF "SINGLE-USE" PLASTIC BOTTLES, BUT THE WAY THEY WERE COMMUNICATING IT WASN'T RELEVANT OR PRACTICAL FOR THEIR AUDIENCE.
CONNECT WITH NESTLÉ WATERS' AUDIENCE IN A FUN, AUTHENTIC, ENGAGING WAY THAT COMMUNICATED TECHNICAL FACTS ABOUT SUSTAINABILITY AND MAINTAINED ENTHUSIASM AMONG CONSUMERS.
WE HELPED NESTLÉ WATERS INCREASE ENGAGEMENT BY DESIGNING AN AUGMENTED REALITY THAT GAVE USERS A CHANCE TO INTERACT DIRECTLY WITH ENDANGERED SPECIES THAT WERE AS CUTE AS THEY WERE INFORMATIVE IN TELLING USERS ABOUT THE IMPORTANCE OF RECYCLED PLASTIC IN PLAIN SIMPLE LANGUAGE.
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