BACKGROUND

WITH VALENTINE'S DAY RIGHT AROUND THE CORNER, RECKITT HAD JUST BOUGHT KY AND NEEDED TO IMPLEMENT THEIR KY ASSETS AS SOON AS POSSIBLE.

CHALLENGE

CREATE ADAPTATIONS FOR NATIONWIDE DISTRIBUTION WHILE MAINTAINING KY'S HIGH STANDARD OF QUALITY IN A RACE AGAINST THE CLOCK.

RESULTS

WE DELIVERED 10 MOCKUP ADAPTATIONS, 6 PRINTED IN HIGH RESOLUTION, AND A TOTAL OF 27 DIELINES IN ONE WEEK.