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December, 2018

When it comes to branding, you should constantly be keeping tabs on whether or not you’re being consistent. Consistency goes hand in hand with reliability, and you definitely don’t want to come off as unreliable to your consumers...it could make or break your brand.

Your brand interacts with its audience in a variety of ways - physically, through its packaging, identifiers (Logo, colors, lettering, shape, etc.) and the actual product your brand promotes, socially through its customer service and social media presence, and emotionally through its identity and the qualities it has that sets it apart from the competition. The absolute must that should be (for lack of a better word) consistent across that entire spectrum? That’s right, you guessed it - consistency.

" When it comes to branding, you should constantly be keeping tabs on whether or not you’re being consistent. "

Consistency in the physical sense means staying true to your brand’s fundamental identifiers. Colors, fonts, symbols, layouts, spacing...they should all work together to create a distinct feel for your brand that should remain the same, even if minor changes are made to its iterations, or if it undergoes major changes through rebranding. Packaging and product can be updated to better accommodate a changing market over the years, as long as its look and feel remains consistent at its core. When you remain physically consistent, consumers will always be able to find your products, and will likely try out any new products you eventually bring to the market under your brand.

As for social consistency, you’ve got to set a standard and stick to it. If you pride yourself on having superior customer service, you have to put a tremendous deal of effort into making sure you always deliver on par with that standard. From instilling it into your company culture at the very base, to maintaining your brand’s reputation beyond the reaches of your offices, you have to have all of your bases covered, and never falter. Likewise, if you adopt a certain voice on your brand’s social media platforms, you had better make sure it’s a voice you won’t get sick of. Any deviation from the social media identity your brand has taken on can leave its audience with a sense of doubt. Social consistency will inevitably encourage your brand’s consumers to recommend your product to others.

Finally, emotional consistency is all about staying true to your brand identity; its message, values and experience. This includes the qualities that differentiate your brand from others. This is the part of your brand that connects with your customers on an emotional level, and being consistent with the identity you outlined from the very inception of your brand will keep the consumers you’ve already won over coming back. You owe it to your loyal customers to be consistent when it comes to the emotional connection your brand has already established with them.

" With as much effort as you put into being consistent, you should expect the same from the agencies you employ. "

With as much effort as you put into being consistent, you should expect the same from the agencies you employ. Here at 121, consistency is definitely a value we strive to uphold. Though we’re growing bigger by the day, and with that growth expanding the set of services we offer, we always stay true to our core values - top speed, superior customer service, and high quality. That’s why our clients remain loyal to us, and why we continue to expand our clientele while our good reputation precedes us.

So remember...keep consistency in mind with every decision you make regarding your brand, even when deciding on what agency to hire.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018