We use cookies to offer you a better experience, analyze site traffic, and serve targeted advertisements.
By continuing to use this website, you consent to the use of cookies in accordance with our privacy policies.

the-2010s-a-decade-in-review__cover

The 2010s: A Decade in Review

December, 2019

It seems that it was just yesterday that we were ringing in 2010. But in just a few short months, talk of the 20s won’t be referencing the 1900s. There is a lot of promise in the next decade regarding the world of marketing. But before we look ahead to the future, it would be fitting to take a look back at what the last ten years have given us marketers. And what a ten years they were.

Rise and High’s of Social Media

It’s interesting to think that social media sites that wouldn’t be old enough to drive have caused such a stir (putting it mildly) in the marketing world in the last ten years. But for the last decade, Facebook, Twitter and Instagram have shrunk the scope of the Internet and communication channels used by consumers. The adoption of social media has skyrocketed, with sites like Facebook going from 500 million monthly active users in 2010 to more than two billion in 2019.

As of 2019, roughly 70% percent of Americans use social media, and marketers have had to take note and be creative and fast. An excellent example came on Superbowl Sunday in 2013.
For those that may not remember, something unprecedented happened: the lights went out at the stadium. While a problem for the players on the field, savvy marketers at Oreo saw an opportunity. Even though millions had already been spent by many brands in TV ad space, the snack brand stole the conversation with a single viral tweet.

Oreo taught other brands a valuable lesson. Social media marketing does not always need to have a large budget or campaign behind it to be successful. Simplicity is key, as long as your content resonates with audiences and is timely.

Building Trust (and Relationships) Through Transparency

In the last decade, consumers have made it clear that they feel misled by marketing. From fine print to perceived arrogance in the industry, consumer faith has been plummeting. Many brands saw this coming, and realized that transparency was the only way to regain and rebuild consumer confidence and relationships.

Brands in the food and air travel sectors have applied transparency to great effect. Looking at our neighbors to the north, McDonald’s Canada released a campaign where consumers can ask questions aonline and receive honest answers from the fast food chain. Frequent flyers may be accustomed to hidden costs, but Southwest Airlines chose to differentiate themselves from the pack with their Transfarency campaign. More and more brands have taken part in this trend over the years, and it does not appear to be losing steam anytime soon heading into the new year.

Generation Z Has Arrived

Part of this shift towards transparency has been necessary thanks to the second youngest generation. Generation Z has captured the fascination of marketers as of late as they have remarkable buying power. But brands are realizing that they are not parting with their money so easily. Transparency has been a very powerful tool in the marketing arsenal for brands that want to appeal to Gen Zers.

But transparent marketing alone is not enough. Over the years, we in the industry have seen how social justice and social media has shaped their viewpoints. For this audience, they have shown they will only support brands that align with their ideals and are environmentally and socially conscious. It has been a point of contention for sure. Not every brand can afford to be as bold as Nike was with their “Just Do It” ad featuring Colin Kaepernick or potentially alienate audiences through seemingly political gestures like Patagonia’s donation from late 2018.

Finding the right balance on this tightrope continues to be a challenge, but as Generation Z grows older, it is one that requires undertaking.

Predictions are just that, predictions. No one knows for certain what the future of marketing will hold, but it is fair to say that the past influences the future. The last decade has seen great changes in our industry, and I am certain that the next ten years will see even more happening at a lightning pace. It will be exciting to see what evolutions are going to take place.

WWW.121CORP.COM
PRIVACY POLICY

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.

Consent

We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com

Last Edited on May 25, 2018