Speed: How to embrace
Digital Marketing
Speed: How to embrace digital marketing
Today we find ourselves surfing all day for all the kinds of content you can ever imagine. People are streaming movies and series, looking at memes, reading celebrity gossip, playing video games, listening to music, podcasts, and let’s not forget, staying up to date with the news.
As the population has more time on their hands, 87% of U.S. consumers say they're consuming more content online than ever. According to Global Web Index (G.W.I.), around 80% of consumers in the U.S. and U.K. say they are consuming more content since the outbreak. YouTube and TikTok described as being favorite across genders and generations.
DIGIDAY says that advertisers are currently moving away from traditional Tv advertising because, in these times, they're just not willing to commit to spending so far in advance. Shifting to online advertising has its benefits. Even though content has to be generated at a speed of light, sharing new and fresh content is what it takes to stay relevant to your audience.
Whether business owners like it or not, these past months have increased consumers' online presence. It's a grave mistake not to go digital right now, it can even be fatal to many small and medium businesses if they don’t willingly adapt.
You should think twice before slaughtering your marketing budget.
1. E-comm, enhanced marketplaces.
Amazon is cashing in. We know, it’s no surprise to us either. 2020 Q1 Earnings boosted up a whopping 24.5% compared to the industry’s average growth of 2.7%. According to Comscore, Amazon’s website hit 2.54 billion visitors only in March 2020.
If you are already selling on Amazon, you should step up your A+ Page game. "Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively." – Amazon seller central.
Another retailer that cashed in due to mayor updates is Walmart, who recently surpassed eBay in e-commerce sales thanks to their considerable improvement on their web page and shopping app.
Target has also joined the high ranks club, for the past two years, they had already had their focus set on high-merchandising as well as express delivery and curbside pick-up arrangements can say they were on the right track well before the crisis hit.
Home Depot is also expected to see a considerable 38% increase due to their digital sales mixed with in-store pick-up.
Some brands are reporting sales similar to the ones on shopping holidays such as Black Friday. Spending is going particularly up on items such as exercise equipment, bread machines, kitchenware, and health supplements.
Online retailers must be careful only to share quality product images and compositions. With the use of CGI’s brands can generate quality material at a fraction of the time. Employing CGIs will not limit the angles of your product shots. Sharing content on your e-commerce site was never easier.
Even though consumer behavior has changed, this doesn't mean they aren't spending. It's essential to be up to date on consumer trends so you can invest your marketing budget accordingly in the most promising categories on your niche.
Forbes says that a brand's customer experience is going to depend a lot on the look and feel of the customer-facing app. In the world of digital marketing, a brand can only make a strong impression by having even stronger content. Developing attractive digital assets is worth giving a try.
2. Stay social, stay connected.
The digital disruption that’s ben recently going on due to worldwide stay at home orders might be here to stay. People cannot touch, try on, and feel the products brands are selling. So, it is been up to brands to keep things fresh and step up their social game as well as partnering with the right people.
"Facebook has seen a 50% increase in messaging, Instagram usage is up 40%, and Twitter's monetizable daily active users has spiked 23%"- Forbes.
Aerie closed its stores across the U.S. and Canada for the time being; however, they wasted no time jumping on Tik Tok. In just two weeks, Aerie spiked their following. Introducing challenges and getting their followers to participate. They are one of the few fashion brands actually putting money in for their digital campaigns. McCormick and E.L.F. Cosmetics have also been successful by taking this route.
When Levi’s partner on social commerce, they doubled their product views.
Brands are attempting to foster a sense of community through virtual social gatherings, sharing stories with their audience regularly, and inviting their consumers to participate in creative initiatives.
According to HBSWK, 89% of consumers want brands focusing on producing goods that can help people with pandemic-related challenges. But beware of sharing bad advice, fact-check your claims and point to respected health organizations.
Let's talk about the elephant in the room. You must be sensitive to your content, but don't be afraid to sell. Acknowledging the crisis rather than ignoring it is the way to go.
Consumers do want to hear from you, don't you dare ghost them, or you shall deal with the consequences. Leaning into digital and connecting with customers will likely have lasting effects.
3. Video, Rockstar of digital content.
Creativity and high personalization must reign among your video content. To gain the consumer’s attention and maintain high levels of engagement, companies need to hire experts. Only exceptional marketers are capable of keeping a high volume of content output that resonates with their audiences. Quality design plays a vital role in extraordinary visuals.
The human’s attention span currently stops at eight valuable seconds if you didn't connect with your viewer in that small lapse, you are doomed. Marketers have the quest to build unique and advanced experiences that will be of value to the target.
Thanks to data consumption stats, we can now highly personalize content for our audiences depending on age group, interests, location, and browsing history. Tailored content leaves a better impression on anyone. Think about it; you don't want to be getting the same Christmas card from your Nonna, as your average human cousins, you expect her to address you as the one and only favorite grandchild.
Challenges, tutorials, webinars, you name it, video is the easiest most effective way of getting your messages across. However, it is said that around 20% of the people who start watching a YouTube video leave after only 10 seconds of viewing. Talk about engagement.
Soon X.R. ads will be playing mainstream across platforms. A mix of virtual and augmented reality will make consumers' content consumption highly immersive. Papa John's reached a 25% conversion rate employing an X.R. campaign. Users could order a pizza within Snapchat’s app.
Brands are having to go ahead with their product launches, and they are embracing full-on digital from virtual fragrance pop-ups to V.R. shoe releases.
Because some are pulling out their ads, today is the best time to go into video content and adds, rates are going down, and you can get more exposure. Remember to be true to your brand and to share genuine and creative content.
Speed is our core
Doing digital marketing right is a combination of creativity, empathy, and speed.
Times are uncertain, planning that much ahead is just isn’t an option. Social media strategy must be responsive and very flexible nowadays.
Advertising is no longer about interrupting but about interacting. Keeping up with generating content doesn’t have to be a hassle.
In 121, we understand that marketplaces move at an unforeseen pace, and we can reassure you that we are ready to create and design content worth sharing faster than anyone else.
WWW.121CORP.COM
PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018