We’ve spent the past month taking a look at the projected trends in branding and marketing for 2019, and well, though some seem an inevitable progression of trends from the last couple of years, some came clear out of left field.
Take for example the fact that more and more mainstream brands seem to be taking risks in their advertising and marketing by adopting a firm stance on social issues. We saw this quite markedly towards the end of last year with Nike’s now famous Colin Kaepernick ad campaign. We’re not even through January yet, and we’ve already seen Gillette take a controversial stance on the subject of toxic masculinity in the wake of the MeToo movement with their We Believe spot. This is only the beginning - the more we see brands pick a side when it comes to hot topics in the news today, the more consumers will come to expect it, especially as Millennials and Gen Z-ers begin to take up the majority of consumer demographics.
Is your brand fit, ready and able to adapt to the constant changes in the marketing world? Would you describe your branding and marketing strategies with words like flexible and versatile? You might want to start thinking about how you’re going to do that, because if there’s one trend that stands out from the past couple of years that we’ll definitely continue to see as the years go on, it’s the phasing out of huge brands, mostly due to their inability to evolve with the changing of the times. Last year, we saw Toys R’ Us and Sears take huge hits, and those are just a few of the notable brands that have lost.
If you want to be a game changer in 2019, your best bet is to go agile, or at least some variation of it. Surely you’ve heard of the term “agile” before - it’s definitely a buzz word that’s been around for a while now. You may be turned off to the agile approach by the actual fact that it’s a trending term...but there’s a lot more truth to the tactic than you might think.
You might also be thinking...how the heck does one play outside the rules by following a trend? Well, we’ll let you in on the secret of how we make our magic here at 121. Our principles have always been pretty clear since the beginning, and we’ve been around a lot longer than the agile trend has, yet we can’t deny that a variety of the agile marketing manifesto’s main values mirror our own.
We’re suggesting that while it’s definitely recommendable and a good idea to go agile, it’s an even better idea to take that methodology and make it your own. In our case, while we’ve always operated under a similar system, we can assure that its been what has set us apart from our competition. Our system could definitely be described as lean; that is, that our method is simple and inclusive - everyone at 121 is involved in the entire process of a project’s development, from start to finish. This way, work can always get picked up where it has been left off by any member of a particular team. This ensures that we reach our legendary levels of speed.
This method also promotes creativity, which is something you absolutely need in this ever-changing market. Finding creative ways to adapt to change plant and nurture the seeds of innovation, allowing them to grow.
Similar to the agile manifesto, we have also always put our focus on our clients. We can’t help but produce work that is genuine and organic, work that we are truly proud of. In this way, we’ve cultivated relationships with our clients that are equally real. This is reflected in the branding eventually becomes the face of your products - consumers that are more and more demanding authenticity from their favorite brands surely notice the difference.
We truly and have always believed that Speed helps a brand make a difference in the marketplace, and there’s no better way to achieve that Speed than by being agile. That doesn’t mean that you have to follow the established rules - make them your own! Adapt them to your company or business. In this way, you’ll be ready for any change that comes your way, as well as become a game-changer yourself in 2019, and beyond.
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Last Edited on May 25, 2018