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Marketing Trends to Expect in 2020

December, 2019

The decade is nearing its end in just a few weeks. While the end of the year is also a time for reflection, marketers have long been looking towards the future. Specifically, towards 2020. The landscape of marketing is always shifting with new strategies, tactics and trends as consumer tastes evolve. Before we pop the champagne and ring in the new year, let’s take a look at what trends marketers will need to be aware of for the start of the new decade.

The Importance of Marketing to Generation Alpha

Generation Z has been the latest generation to capture the minds of marketers after the infatuation with Millennials. With the buying power that they have that will continue to increase over the coming years, this will not change. However, Generation Alpha will start to turn more heads in our industry as the 2020s go on.

Who are they? They are the children of Millennials, and are very influential. They have a say in household purchasing decisions, but are still very young. In fact, the oldest among them will turn 10 years old in 2020. Generation Z demands diversity, Generation Alpha will know nothing else. They are also the first truly wireless and digital generation, they nothing else besides fast speeds, portable screens and endless content.

The long term challenge will be how to attract their dollars as their spending power grows. In the short term, marketers need to learn how to appeal to them and their Millennial parents. It’s a balancing act, but one that is made easier as both generations have more in common than Millennials did with their parents.

Going Completely Digital for Marketing

Digital marketing is over. Speaking with Bethany Poole of Think With Google, Calvin Klein’s CMO Marie Gulin-Merle said that in this day and age, digital marketing is just marketing. Many companies have already embraced the switch in mindset. However, 2020 will see a higher number of brands make the change.

Why? It is no longer just younger audiences living in online spaces. As recently as 2017, two-thirds of seniors were reported to use the internet. It is now possible to reach almost every demographic through digital marketing.

This comes with a caveat however. Consumer sentiment towards extended screen time has been slowly shifting recently. Keep this in mind in regards to efforts in experiential marketing and other completely off screen yet valuable marketing tactics.

Video for Content Marketing

Video and its importance for marketing is here to stay, and it’s only going to increase. All the statistics point to a big 2020 for video. But not every video is created equal, or can get a lot of attention. Taking advantage of micro-moments to deliver relevant content is the key to succeeding with video marketing in the coming decade.

There are many different types of video content that will attract consumers. The infomercial style has found success online, as well as the increasingly popular how-to. They are not designed to entertain, but to explain and inform as explicitly as possible. For a consumer in a store aisle or contemplating between two brands, a well made video can make all the difference.

Taking Advantage of Audio Marketing

Audio marketing is a robust topic in and of itself. For video marketers, audio is crucial in evoking emotions from viewers and potential consumers. Marketers have been taking advantage of audio for decades on the radio. But a worldwide shift from analog to digital has opened up a new world of possibilities.

For 2020, think about how audio can affect every aspect of your tactics and communications. More traditional digital communications include blog posts, social media, websites and email. But are their audio transcriptions of your blogs so audiences don’t have to read? Is it possible to run a podcast and share it through your social channels? Is your website optimized for voice search through more conversational language? Could an audio newsletter replace some of your email blasts? It’s important for marketers to consider the opportunities to engage audiences in new and unexpected ways.

We see trends come and go every year in our industry. With that being said, these trends have been showing signs of their importance to the marketing plans of organizations and brands recently. As we prepare to ring in 2020, make sure your marketing strategies are ready to ring in a new era of marketing to changing consumer tastes.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


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We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
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Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018