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Marketing Trends to Expect in 2020

December, 2019

The decade is nearing its end in just a few weeks. While the end of the year is also a time for reflection, marketers have long been looking towards the future. Specifically, towards 2020. The landscape of marketing is always shifting with new strategies, tactics and trends as consumer tastes evolve. Before we pop the champagne and ring in the new year, let’s take a look at what trends marketers will need to be aware of for the start of the new decade.

The Importance of Marketing to Generation Alpha

Generation Z has been the latest generation to capture the minds of marketers after the infatuation with Millennials. With the buying power that they have that will continue to increase over the coming years, this will not change. However, Generation Alpha will start to turn more heads in our industry as the 2020s go on.

Who are they? They are the children of Millennials, and are very influential. They have a say in household purchasing decisions, but are still very young. In fact, the oldest among them will turn 10 years old in 2020. Generation Z demands diversity, Generation Alpha will know nothing else. They are also the first truly wireless and digital generation, they nothing else besides fast speeds, portable screens and endless content.

The long term challenge will be how to attract their dollars as their spending power grows. In the short term, marketers need to learn how to appeal to them and their Millennial parents. It’s a balancing act, but one that is made easier as both generations have more in common than Millennials did with their parents.

Going Completely Digital for Marketing

Digital marketing is over. Speaking with Bethany Poole of Think With Google, Calvin Klein’s CMO Marie Gulin-Merle said that in this day and age, digital marketing is just marketing. Many companies have already embraced the switch in mindset. However, 2020 will see a higher number of brands make the change.

Why? It is no longer just younger audiences living in online spaces. As recently as 2017, two-thirds of seniors were reported to use the internet. It is now possible to reach almost every demographic through digital marketing.

This comes with a caveat however. Consumer sentiment towards extended screen time has been slowly shifting recently. Keep this in mind in regards to efforts in experiential marketing and other completely off screen yet valuable marketing tactics.

Video for Content Marketing

Video and its importance for marketing is here to stay, and it’s only going to increase. All the statistics point to a big 2020 for video. But not every video is created equal, or can get a lot of attention. Taking advantage of micro-moments to deliver relevant content is the key to succeeding with video marketing in the coming decade.

There are many different types of video content that will attract consumers. The infomercial style has found success online, as well as the increasingly popular how-to. They are not designed to entertain, but to explain and inform as explicitly as possible. For a consumer in a store aisle or contemplating between two brands, a well made video can make all the difference.

Taking Advantage of Audio Marketing

Audio marketing is a robust topic in and of itself. For video marketers, audio is crucial in evoking emotions from viewers and potential consumers. Marketers have been taking advantage of audio for decades on the radio. But a worldwide shift from analog to digital has opened up a new world of possibilities.

For 2020, think about how audio can affect every aspect of your tactics and communications. More traditional digital communications include blog posts, social media, websites and email. But are their audio transcriptions of your blogs so audiences don’t have to read? Is it possible to run a podcast and share it through your social channels? Is your website optimized for voice search through more conversational language? Could an audio newsletter replace some of your email blasts? It’s important for marketers to consider the opportunities to engage audiences in new and unexpected ways.

We see trends come and go every year in our industry. With that being said, these trends have been showing signs of their importance to the marketing plans of organizations and brands recently. As we prepare to ring in 2020, make sure your marketing strategies are ready to ring in a new era of marketing to changing consumer tastes.

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We have implemented the following:
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www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
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privacidad@121corp.com

Last Edited on May 25, 2018