Recently, 121 had the honor of attending the Inc 5000 Gala for 2019. For those that may not know, the Inc 5000 is a list that ranks the 5000 fastest growing privately held companies in the United States. While we attended to celebrate our first inclusion on the prestigious list, we also came ready to learn to continue on this path of growth.
When talking about growth, the various speakers all imparted the importance of three distinct pillars. As different as they are, they all work together to create a winning formula for business success that clients and employees both can appreciate. Let’s take a look together at these pillars: culture, obsession and talent.
Company Culture is Important
Culture is a topic that is talked about often in every industry. We have even talked about it here on our blog. But like many topics in the business world, it is one thing to talk about it and another to implement it.
However, this implementation is key. A company’s culture is the everyday manifestation of its core values. If these values are not present in a company’s day to day activities, then that means that there is a culture problem in the workplace. An ineffective and toxic workplace culture is a problem at all levels of an organization. Chief among these problems is the effect it has on employee morale. As morale suffers, talent leaves, and the ability to deliver to clients follows that talent right out the door.
Culture is based on a company’s core beliefs, but each day it evolves. We understand this concept at 121, and we strive to continue to work on our culture daily. For businesses that are experiencing growth, monitoring this culture is key to continuously ensure quality output.
Obsession at All Levels
Of all the entrepreneurs that spoke at the gala, obsession was talked about in some form by many of them. At the level of a CEO and founder, obsession can mean lack of sleep, tough decisions and days that blend into each other. This level of dedication helps businesses increase in size. One thing we ask here at our agency is that some form of obsession is shared by all within the company.
From designers and photographers to account managers and web designers, we want to share an obsession over our values and work we do. When we share this passion, we put out our best work. This not only helps us deliver on our services, but also on our promise to always provide the best service to our clients.
Talent Brings it Together
Your culture may be carefully maintained and you may embody obsession, but it means nothing without talent. The importance of talent cannot be understated, and it is a trait that is deeply appreciated within our agency. We understand that without our talented collaborators, we would not have the same trust that we can deliver quality creative work to our clients. Jen Rubio, co-founder of the luggage company Away, spoke about finding talent at the Inc 5000 Gala, mentioning how she is able to let go more by hiring a team of talented people.
But we also understand that talent is more than just hiring the best. It’s about nurturing the best as well. Through encouragement and training, we always strive to push the talent we have to grow and improve. Whether this may come in the form of promotions or introducing and teaching new technologies, it is important to always let our team show what they are capable of doing.
We appreciate our inclusion in the Inc 5000 list for 2019, as well as the lessons from the gala. As 121 continues to grow, we will continue to implement these pillars to service the clients that we have.
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Last Edited on May 25, 2018