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Inc 5000 Gala: 3 Pillars for Success

October, 2019

Recently, 121 had the honor of attending the Inc 5000 Gala for 2019. For those that may not know, the Inc 5000 is a list that ranks the 5000 fastest growing privately held companies in the United States. While we attended to celebrate our first inclusion on the prestigious list, we also came ready to learn to continue on this path of growth.

When talking about growth, the various speakers all imparted the importance of three distinct pillars. As different as they are, they all work together to create a winning formula for business success that clients and employees both can appreciate. Let’s take a look together at these pillars: culture, obsession and talent.

Company Culture is Important

Culture is a topic that is talked about often in every industry. We have even talked about it here on our blog. But like many topics in the business world, it is one thing to talk about it and another to implement it.

However, this implementation is key. A company’s culture is the everyday manifestation of its core values. If these values are not present in a company’s day to day activities, then that means that there is a culture problem in the workplace. An ineffective and toxic workplace culture is a problem at all levels of an organization. Chief among these problems is the effect it has on employee morale. As morale suffers, talent leaves, and the ability to deliver to clients follows that talent right out the door.

Culture is based on a company’s core beliefs, but each day it evolves. We understand this concept at 121, and we strive to continue to work on our culture daily. For businesses that are experiencing growth, monitoring this culture is key to continuously ensure quality output.

Obsession at All Levels

Of all the entrepreneurs that spoke at the gala, obsession was talked about in some form by many of them. At the level of a CEO and founder, obsession can mean lack of sleep, tough decisions and days that blend into each other. This level of dedication helps businesses increase in size. One thing we ask here at our agency is that some form of obsession is shared by all within the company.

From designers and photographers to account managers and web designers, we want to share an obsession over our values and work we do. When we share this passion, we put out our best work. This not only helps us deliver on our services, but also on our promise to always provide the best service to our clients.

Talent Brings it Together

Your culture may be carefully maintained and you may embody obsession, but it means nothing without talent. The importance of talent cannot be understated, and it is a trait that is deeply appreciated within our agency. We understand that without our talented collaborators, we would not have the same trust that we can deliver quality creative work to our clients. Jen Rubio, co-founder of the luggage company Away, spoke about finding talent at the Inc 5000 Gala, mentioning how she is able to let go more by hiring a team of talented people.

But we also understand that talent is more than just hiring the best. It’s about nurturing the best as well. Through encouragement and training, we always strive to push the talent we have to grow and improve. Whether this may come in the form of promotions or introducing and teaching new technologies, it is important to always let our team show what they are capable of doing.

We appreciate our inclusion in the Inc 5000 list for 2019, as well as the lessons from the gala. As 121 continues to grow, we will continue to implement these pillars to service the clients that we have.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018