We use cookies to offer you a better experience, analyze site traffic, and serve targeted advertisements.
By continuing to use this website, you consent to the use of cookies in accordance with our privacy policies.


How Your Organization's Culture Influences its Success

April, 2019

The average business executive will more than likely be happy to tell you about what is happening on the balance sheet and usually can do so at great lengths. But what can they tell you about their organization’s culture? The truth is, the success of your organization in part relies upon a culture that is woven into the fabric of all levels of your organization. Remembering this link can help nurture positive changes in the future.

What Is Culture?
Culture within the workplace is a concept that is often misconstrued. This is less about having a so-called “fun” office and more about an underlying philosophy that all levels of the organization buy into. An office ice hockey table is great for downtime, but is it complemented by a set of core values known by all internal stakeholders? Your teams enjoy the comfy sofas, but are they listing aimlessly because company goals are not clearly defining a way forward? It is less likely that a project exceeds expectations when developed by a team working within conditions that are unfulfilling, have no clear path forward and for a cause they do not believe in.

Creating a culture that employees enjoy and buy into is a worthwhile endeavor. It can be an effective way to reduce costs, such as new employee training. Averaging 15 studies focused on turnover cost, The Sasha Corporation discovered that replacing an $8 an hour employee resulted in an average cost of $9,444.47 per turnover. This number only rises as wage and position increase. If employees buy into a culture, on average, they stay at the company longer and are less likely to take another position, even if offered higher pay.

An unintended consequence is attracting desirable talent. Word of mouth about a well-run organization travels fast. The overall quality of new applicants improves as those on the job search are looking to join a culture with values that mirror their own. Over time, this leads to a workplace environment that runs with diverse ideas from like-minded individuals working towards moving the organization towards the future.

Of course, these benefits are reliant on a number of factors, one being showing that your organization cares about its employees. Accompany the vision with a reimbursement program for employees with gym memberships. Embrace the core values of care by being generous with maternity and paternity leave. Display passion for the environment by scheduling a work volunteer event to help clean a local park. These efforts will help stimulate your workforce and can help to increase sales through improved public perception. As a Unilever report found, 33% of consumers are making buying decisions based on perceived environmental impact. Taking advantage of this segment of consumers requires a committed internal culture that is felt and seen by external stakeholders.

Do I Need to Make a Change?
If you are unsure about the state of your organization’s culture, just remember that the framework is already there. Referring to the vision of the organization is the perfect starting point.
Ask yourself, how much has the internal culture strayed from the original path? If the vision and culture do not align, now is the time for your organization to take its medicine. Part of the remedy is deciding what changes should be made to get back on track.

What changes need to be implemented vary by organization, but one common thread is planning. Jenn Lim writing for Inc. Magazine suggests forming an action plan for the short term and a road map for bringing the rest of the team into the fold. It’s nigh impossible to plan for everything, but a plan to refer to can help avoid any of the typical pitfalls of an organizational overhaul.

An action plan and road map alone are not guarantees that the health of your organization’s culture will improve. If changes are required, they must be adopted from the top. For most employees, calls to make significant alterations to their daily routine ring hollow if the upper echelon of the organization’s hierarchy is reverting back to habits. Buy in from the top leads to buy-in from the bottom.

Culture is more than a buzzword or a few post-it notes strewn about the office. A concerted effort towards building and developing a culture (and the agility to know when to change) will go a long way in your organization, inside and out.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018