In an industry that’s in constant flux, agencies must be willing to adapt to changes if they want to survive. An agency could have a workflow model that is tried and true, but it has to be able to evolve and reinvent itself as new trends and technology transform and reshape the industry. Otherwise, an agency that may have garnered success at some point, and that may have once had a bright future ahead, could be left in the dust, wondering where it all went wrong.
More and more, clients are demanding more...for less, something we at 121 have always been able to provide. As we are seeing agencies catch on to this demand, we have searched for a way in which we can do more, better, faster; and making our agency capable of providing integrated production has allowed us to do just that.
What do we mean by integrated production, anyway? Integrated production means that an agency is fully equipped to produce a broad span of services that covers multiple media outlets, everything from digital banners to video production, all under one roof. This allows for entire campaigns to be run with one creative focus in mind - web banners, social media, video, print - can all cohesively relay one message.
Clients tend to run their campaigns in a way that places all the creative in video, instead of across all media platforms. In this technological age where consumers are bombarded with advertising via a wide spectrum of media, companies are finding that keeping their entire campaign focused on communicating one message has more of an effect on the consumer. Traditionally, large agencies have different departments for video, digital and print, over which many employees are spread. Separating these departments makes for more difficult communication. If a company chooses to outsource to different agencies specializing in different media platforms, low cost and high efficiency are likely jeopardized even more.
With integrated production, clients can forego the traditional routes, cutting production and turnaround time, thereby cutting costs. Additionally, integrated production gives way for overall quality of work to improve. Allowing for such a broad span of media to be generated in one space means that different teams will be able to communicate quickly and understand the processes behind every form of media being produced, thereby making an agency, and the people that make up that agency, become more efficient. It’s a win-win method for both agencies and their clients, and we expect to see more agencies adapt to be able to provide this kind of service.
It’s no secret that here at 121, we value the SPEED at which we deliver. We are constantly looking for ways to improve our efficiency, and that means keeping up with current trends and being open to new methods and ideas that could serve to grease up the machine so that we are able to continue running smooth. This isn’t the first time we’ve adapted our methods to better be able to serve our clients, and in this ever-changing industry, we know it won’t be the last.
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Last Edited on May 25, 2018