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Drive Conversions Through Web Design

September, 2019

The digital landscape is shifting and growing each passing day. From Facebook and Instagram to Twitter and TikTok, social media continues to dominate. It’s no wonder why marketers pour so many dollars into marketing efforts on those platforms. In fact, social media spend is expected to reach as much as $76 billion in the coming year according to research from Zenith Media. It’s a lot to bank on for conversions.

But if conversions are what you want, your brand needs to do more than social media in the online world. As the Internet evolves, so does the popularity of social media platforms. Look no further than MySpace, Google+ and Vine as examples of how fickle online tastes can be.

The only form of online communication with staying power is the website. If your website is appealing, it is easy to convert a browser to a customer. When picking an agency to assist in your website’s design, make sure they are able to help deliver on these points to make your online presence a success.

Be Informative

An obvious point, yes, but a very necessary one at the same time. Being informative is more than just dumping talking points on users, it’s solving customer needs through branding. This means only providing information that is necessary without fluff or bloat. Don’t fret! There are still ways to let your brand voice and tone shine while speaking to your target audience in a way that is straightforward.

A direct approach is effective to the modern day internet user. There is a lot being said about increasingly shorter attention spans in society. Whether this is a real scientific decline is up in the air. But what is not debatable is that consumers are becoming better at discerning the useful from the trivial. If your website is not immediately informative, it will get dismissed and tossed on the proverbial internet junk heap. If you want to convert leads to buyers, this is not the way to go for your brand.

Keep Them Coming with User Friendly Design

Packing your website with useful information is a great start, but none of it will matter if it is unusable. When designing a website, there are two concepts at play: UX design and UI design.
Although they go hand in hand, it is important to understand their differences to make a successful site.

UI refers to User Interface, which has a lot to do with what the user sees. It is as close to graphic design as web design gets. The look, tone and feel of a website is all under the dominion of UI design. This differs from user experience design. UX design is the framework of the entire structure of a website. It’s concerned with making sure that everything under the hood is in order, making everything smooth for the end user.

Why are these practices important? Consumers want to interact with an attractive and welcoming layout. The term bounce rate refers to how quickly someone leaves a website. In order to keep your bounce rate low, a clean design that flows is your best bet. On the experience side, long load times and other performance issues will have leads leave your website in droves. Making sure both sides are in concert with each other is key to converting.

Mobile First is the New Normal

A great looking website on a desktop may have meant the work was down 15 years ago, but that does not fly today. Breakout your phone or tablet and ask the web development team working on your website designed with mobile in mind. It is not just the younger Millennial or Generation Z members that appreciate mobile first website design. More than half of Americans age 65+ use a smartphone. The adoption of smartphones and mobile devices mean it’s beyond time for your brand to think of mobile before anything else when it comes to web design.

A mobile first website is more than just resizing the desktop page. The mobile user interacts with your brand and other content differently than someone sat in front of a computer. Your brand has just a few micro-moments to leave an impact. When thinking mobile, your brand needs a website that can engage in just a few seconds, be easy to navigate and read, and of course be fast. Putting these puzzle pieces together can be difficult, but the right team can get it done.

Search Engine Optimization is Your Friend

Often known as SEO, this concept is generally known by marketers, but its importance cannot be understated. Search is no longer just done with keyboards. Across the United States, consumers are adopting not just voice search, but image search as well. Effective SEO in late 2019 and beyond covers all of these bases.

Understanding the way consumers interact with search engines can improve search engine optimization for your website. For example, the rise of voice assistants and smart speakers has made searches more personal, with words like I and how dominating the landscape. With leads looking to be taught how to solve their problem, make sure your website is optimized to be a resource for your target audience.

Make sure that your website is built to last. We recommend having a modern and easy to navigate layout to stand out from the competition. When consumers are looking to engage with brands, deliver an experience that will leave an impression.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018