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November, 2018

With Thanksgiving and the Winter holidays quickly approaching, brands and consumers are also preparing for the biggest shopping holidays of the year - Black Friday and Cyber Monday. We’ve experienced major changes in the world of retail shopping in recent years, as noted by the recent bankruptcy of major brands such as Toys R Us and Sears, and those changes are being reflected in the way consumers do their holiday shopping, as well as in the way that retail brands offer up their holiday promotions.

Before going into the details of these changes, we need to briefly consider the history of Black Friday and Cyber Monday. A term first coined in 1951, the day after Thanksgiving was dubbed “Black Friday” in reference to the day when retailers go “in the black”(that is, when they become profitable for the year), and for good reason - consumers have taken advantage of their day off the Friday after Thanksgiving to do their holiday shopping for many years now, and retailers have responded by offering deep discounts and promotions available only on that day.

" Shoppers on this day are typically sleep-deprived after having camped out in front of stores all night, making them irritable and more prone to making bad decisions, and emotions can escalate if a shopper is unable to secure the product they sought out to buy after it has sold out. "

Unfortunately, we’ve come to associate Black Friday with chaos and erratic consumer behavior, just as much as with the deals retailers offer. Some of us can still remember images of desperate parents fighting over Cabbage Patch Kids in the 80’s and Tickle Me Elmos in the 90’s - although these are examples of toy crazes whose intensity increased as the holiday season went on, even after Black Friday, they show how quickly consumers can resort to retail rage when demand for a product far exceeds supply. Since 2006, there have been 10 deaths and 111 injuries on Black Friday due to trampling, shootings, brawls and car accidents. Shoppers on this day are typically sleep-deprived after having camped out in front of stores all night, making them irritable and more prone to making bad decisions, and emotions can escalate if a shopper is unable to secure the product they sought out to buy after it has sold out.

Pairing these incidences with the fact that more and more consumers are doing their shopping online in general, it’s easy to see why Cyber Monday has increased in popularity with every year that goes by. Since 2015, Black Friday participation has decreased and continues to do so, while participation in Cyber Monday continues to increase. Furthermore, many retail brands have noted that a big percentage of consumer prefer to begin their holiday shopping the second week of December, and have thus decided to extend their sales to that period. Black Friday and Cyber Monday have also seen some competition from a day that essentially brings “Christmas in July” - Amazon Prime Day. Deals offered on Amazon Prime Day compete with those offered on Black Friday and Cyber Monday, at times proving to be better.

" Retail stores need to innovate - if they haven’t already been adapting the way they do business by expanding to the web, they better do it now. "

So, what does it all mean, especially for retail brands? Well, it’s no secret that shoppers have already been changing the way they shop, opting to skip out on the retail experience altogether. Retail stores need to innovate - if they haven’t already been adapting the way they do business by expanding to the web, they better do it now. Retail brands should also take advantage of trends highlighting the importance of customer experience and innovate the way they operate Black Friday events, finding ways to guarantee a better experience for the shoppers that still prefer to do their holiday shopping physically on that day. That means guaranteed safety, one-of-a-kind experiences, better organization, faster check-out times, and availability of the products they promote. Otherwise, just as we’ve had to say goodbye to some big retail brands, we might have to say goodbye to Black Friday as well.


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
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If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

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If at any time you would like to unsubscribe from receiving future emails, you can email us at
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Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018