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December, 2018

With less than a week left until we ring in the new year, it’s time to look back on the trends that dominated the CPG industry in the past year, and what trends we should expect in 2019.

If a CPG struggled in 2018, it likely had something to do with how they were handling their eCommerce. Consumers are continuously getting more and more comfortable doing their shopping online, and that includes grocery shopping. With the advent of services like Amazon Fresh, supermarket giants have been feeling the pressure to adapt to the changing tides by adopting ways to compete, and that means offering similar services like same-day delivery and superior customer service. That’s why we saw supermarket giants like Wal-Mart and Target expand their grocery and same-day delivery services to stores across the country in 2018. We expect to see this trend continue in the coming years...supermarkets that fail to adapt to these changing systems will likely fade out.

" If a CPG struggled in 2018, it likely had something to do with how they were handling their eCommerce. "

In fact, more and more we are seeing retail brands adapt to an omnichannel system, meaning that they are able to offer consumers the option to make purchases either online or at their brick-and-mortar outlets. The success of retail brands adapting to this system was made especially apparent over Black Friday weekend, with omnichannel brands winning big...for example, many consumers who made pick-up-in-store purchases on the web over Black Friday weekend stayed at those stores when picking up their items to do some additional shopping. According to data from the National Retail Federation (NRF), the number of American shoppers that made purchases both online and in stores over Black Friday weekend amounted to a whopping 89.7 million, up 40% from last year. Additionally, consumers making purchases through a variety of channels spent an average of $93 more than shoppers using only one channel to shop. With numbers like these, it’s plain to see why CPGs will likely be bought mostly through omnichannel retail outlets in the future.

Another trend we saw dominate 2018 - the growth of home-delivered meal kits and packaged multi-product subscription services, brands like Blue Apron and Soylent, proving to be a popular and innovative method for CPGs to reach more and new consumers. In this way, CPGs are reaching consumers who may not necessarily have been buyers of a particular CPG...until they started receiving the product in their meal kit or monthly subscription. CPGs should definitely be looking into these subscription brands, especially now as their popularity continues to grow.

" As Millennials and Generation Z begin to make up the majority of consumers, it’s crucial that brands take into account what’s important to these demographics. "

Lastly, we started to see more brands clearly define their values and focus on authenticity in 2018. As Millennials and Generation Z begin to make up the majority of consumers, it’s crucial that brands take into account what’s important to these demographics. Naturally, as more brands take a stand on social issues, consumers will expect to see more of their favorite brands follow suit. This is a trend that CPGs definitely need to keep in their sights.

Now that we’ve taken a look back on the most notable market trends in 2018, we’ll start off the coming year looking at projected trends for CPGs in 2019 in our next blog. Stay tuned!

We’d like to wish everyone a safe and happy new year! We’re excited to close out the year and take on 2019. Here at 121, we thank you for your continued support, and look forward to growing with you. Onward!


This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.


We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


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We collect your email address in order to:

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If at any time you would like to unsubscribe from receiving future emails, you can email us at
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Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814

Last Edited on May 25, 2018