The human race longs for deep and meaningful interaction and its taking place on digital. 2020 will be the year where the world took an accelerated leap to digital. For some, it took a health and economic crisis to move and embrace change. We are all for breaking out of the comfort zone, and these brands are too.
Digital is big right now, and it's not going anywhere. Cisco's annual internet report stated that video ad spending is expected to reach $17 billion in the coming years. Digital is our future, and most brands are aware of it already, you could say it's written in the stars. Content for social and e-comm is what brands are in desperate need of, and agencies can't produce it fast enough!
Having a social distancing economy is forcing us to come up with better ways to stay together. Even events are going virtual, and companies are taking note of it. Webinars are the hype of today.
Up next, five brands that are just killing it on their online platforms innovating and coming up with new ways to engage and share content with their consumers. Great content doesn't feel like advertising, and that's where the magic lies.
1. Lysol
Apart from its parent company RB selling stratospheric volumes of disinfectants and a variety of other CPG's, the Lysol brand has always been an avid investor in digital assets. Being #1 doesn't come cheap. RB is constant in allocating advertising budgets on outperforming content. Because of all their advertising efforts, Hilton has recently partnered up with the disinfectant brand in an attempt to keep its Hotels virus-free.
As Lysol is flying off the shelves, CEO Laxman Narasimhan remarks that as a result of the company's increase in earnings, they will definitely be spending more on digital ads in the foreseeable future. Dettol, another brand from RB, recently reached around 18 billion views thanks to a video showing a handwashing dance on TikTok.
2. R3set
Beyond managing to relieve you from stress, since its launch, R3set has focused in a big way on social and E-comm. From partnering up with influencers, having giveaways, to sharing digital assets constantly. R3set has found an effective way to connect with its current users and potential customers through Instagram and commissioned a nicely dressed Amazon A+ page with first quality content and a spark of millennial energy so that they can deliver the best customer journey.
3. Gillette
According to Euromonitor, Gillette currently ranks No. 4 in global sales. They really know who to partner with, they have recently prioritized promoting health and wellness through their social channels. CrossFit is one of the sport they have recently chosen to support. It has worked for them to be associated with training and the desire to become your better self. They are always sharing tips and tricks on how to improve your home workout routine, hygiene, and overall advice for you to transform into your best self.
They have approached self-care, especially among these times, to remark how important it is to take care of ourselves and prevent burnout.
4. Air Wick
It said that 75% of our emotions are generated by scent, and Air Wick masters it. As a top player in the market. They also released their product line Botanica. Besides continually innovating in the home fragrance sector, they are keen to make content flow through their social stream. Who knew scents could be so influential?
They recently launched a new Connected Smart Diffuser with Bluetooth Technology to link smartphones to their fragrance diffusers. It's essential to dabble into mobile-first consumers.
They are refreshing up the brand's social constantly. The home fragrance market is expected to reach almost 8 billion by 2026.
5. Old Spice
For Procter and Gamble, speed-to-market is always a concern. Their marketing teams are still up to finding new ways to personalize and engage consumers online. "Hello, Ladies," Old Spice's famous campaign "smell like a man, man" celebrated this year its 10th anniversary, and they went all-in on the digital span, social, and influencer ads. They are taking advantage of Inexpensive rates to release constant campaigns.
Leveraging Tik Tok to make a difference
P&G is the parent company to a range of household brands, as a company they chose to turn to social to contribute and generate donations to aid pandemic-relief efforts. P&G is turning to TikTok because of its potential to spread. Their algorithm enables content that's trending to rank higher and spread faster.
To advocate for safety amid the COVID lockdown, they came up with the "Distance Dance Campaign" Thanks to a friendly request from Ohio's Governor Mike DeWine to P&G CEO David Taylor. To launch, they turned to Charli D'Amelio, who's currently Tik Tok's most-followed creator in the world. According to PR Week, the challenge amassed a whopping billion views and 1.7 million imitation dances from numerous celebrities, influencers, and athletes.
The future is digital
We'll soon be seeing a lot more of AR-powered campaigns, drones, blockchain, and other disruptive models. Modern brands have to understand and address UX multiple touchpoints. No need to rely on traditional retail, its time to shake things up.
We are proud to say that we are a dependable partner to all the power brands we mentioned before. 121 approves of integrated social and e-comm campaigns as the best way to make your brand a genuine power brand. Its no use having an outperforming product if your target doesn't know you or wants to interact with you. Creativity must be leveraged to prevent companies from withering.
Today's ads must live on the most popular platforms. Think A+ Content for Amazon, Bumper and TrueView rolls videos for YouTube, Song-stopping ads for Spotify, and Integrated video production for TikTok and Instagram.
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
Consent
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com
Last Edited on May 25, 2018