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Our Blog.

  • BYE BYE BLACK FRIDAY? SHIFTS IN CONSUMER BEHAVIOR DURING THE HOLIDAYS

    With Thanksgiving and the Winter holidays quickly approaching, brands and consumers are also preparing for the biggest shopping holidays of the year - Black Friday and Cyber Monday.

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  • CATEGORY EXTENSION:
    WHY IT’S RISKY, HOW TO DO IT RIGHT

    Ever seen a brand release a new product that makes you wonder, “What were they thinking?” Often this happens when a brand that’s known and loved for a specific product ventures into a completely different category of products.

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  • SEASONAL PACKAGING

    Surely you’ve started to feel the buzz in the air, and not just because it’s cooler and blowing falling leaves onto the ground. Hopefully you’re not sick of pumpkin spice-everything yet, because it’s usually when you get to that point that it’s inevitable - the holidays are here.

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  • GOOD-BYE SUMMER, HELLO BUDGETING SEASON: 4 TIPS TOWARDS FIGURING OUT YOUR MARKETING BUDGET

    Summer has officially come to a close, and while kids have gone back to school and stores prepare themselves for the holidays, for us in the marketing and B2B world, it means another budgeting season is upon us.

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  • Faster, bolder, stronger: How an integrated production agency will save you (even more) time and money

    In an industry that’s in constant flux, agencies must be willing to adapt to changes if they want to survive. An agency could have a workflow model that is tried and true, but it has to be able to evolve and reinvent itself as new trends and technology transform and reshape the industry. Otherwise, an agency that may have garnered success at some point, and that may have once had a bright future ahead, could be left in the dust, wondering where it all went wrong.

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  • In an era of user-centrism, customer service should be a priority

    They say marketing shows clients why they should buy a product, whereas customer service shows them why they should return. Although these two goals used to be mutually exclusive, the truth is that nowadays marketers are beginning to see the perks of keeping an active collaboration between both departments. Actually, some experts have even dared to say that customer service is the new marketing.

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  • If content is King, video is the heir to the throne: the importance of video marketing

    Content marketing is not a new strategy. The last few years, this trend has been increasing its popularity among digital marketers and brand managers alike. This scenario has favored the appearance of different techniques that aim to interact with specific audiences and drive sales. However, although there are many types of content that can fuel this strategy, the truth is that there is one in particular that has dominated the current digital scene: video.

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  • Why Packaging Design should be the fifth “P” in the Marketing mix

    Product, price, place, and promotion are the bread-and-butter of anyone related to the marketing world. And although the 4 P’s are crucial to execute any well-rounded strategy, the truth is that packaging design has proven to be an emerging force that deserves its own “P” in the mix.

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  • The importance of user-centered marketing

    Back in the day, marketing strategies used to focus on the product. The job of the marketer was to inform the potential customers of all the benefits and advantages of their merchandise. However, although cold calls and aggressive sales are still popular, the industry is finding new and innovative ways to lure clients into their businesses.

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  • 5 Social Media trends you need to include in your digital marketing strategy

    With the social media scene facing constant changes, it is very important for brands to adapt to the latest tendencies. Any digital marketing strategy should evolve with the updates of the online world and content should cater customer’s needs. That’s why we put together a list of the newest social media trends that need to be on every marketer’s agenda.

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  • Outsourcing is not enough: How can the onsite model benefit your marketing strategy?

    We all know the benefits of outsourcing. It doesn’t matter if a company is big or small, outsourcing is an ideal way of lowering the labor costs without compromising the quality. Additionally, this practice allows you to have access to a global talent pool while reducing potential risks and delivery times.

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  • Content is still king: Why is it important for brands to create valuable material for their audiences

    Content marketing has been proven to be one of the most effective tactics to draw customer’s attention. The days where traditional ads and high keyword counts were enough to generate leads are long gone. Currently, search engines give priority to websites that provide the best information to users and offer high-quality answers to their inquiries, instead of just assailing them with sales pitches.

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  • SEO Basics: What you need to know to rank better this 2018

    It’s nearly impossible to plan a digital marketing strategy without considering search engine optimization (SEO). Nowadays, getting your webpage ranked is not only a key element to increase the visibility of your brand, but also a challenge. The Google algorithm changes constantly and marketers need to be able to keep up with the updates in order to rank better.

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  • How digital trends could help you shape up your social media channels

    As fast and changing as the digital environment is, one of the things that keeps popping up in every social media channel available and in a very predominant way, are trends. Don’t believe us? Let’s do a quick exercise! Go to your Facebook feed and begin scrolling down. We bet that you’re going to find a funny meme, or a post about some trending news, in less than a minute. Now, go to any page of the brands you follow or that you happen to love.

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  • The true value of buzzwords and jargon in marketing (spoiler: It's ZERO)

    What’s the first thing that comes to your mind when we say something like “Brand Film”? And what about “advertainment”? And “clickbait”? If you happen to navigate on a daily basis in a marketing environment, you may be acquainted with those particular terms, but if you’re not, you probably wouldn’t know that these are buzzwords and that they are totally relevant on a marketing and digital marketing level, but that’s it.

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  • The key to digital marketing: defining your niche

    Someone that does everything isn’t good at anything. Have you ever tried to please everybody at once? It’s exhausting and not very rewarding.

    The same thing happens in digital marketing when your target audience is not well defined, it becomes an expensive investment that doesn’t bring back a lot of results.

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  • Getting ahead: the Social Media trends that will take the spotlight in 2018

    We’re well into 2018, you probably have your Social Media Strategy mapped out by now, and if you don’t then maybe we can help out.

    This year started with a pretty big (and completely predictable) announcement by Facebook, some cool updates by Instagram, and a whole new bundle of possibilities for Google Analytics.

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  • A piece of advice: Let's speed things up and change the industry

    What is branding? For me, it’s the action a brand does when it connects emotionally with a consumer. If a manufacturer in the consumer packaged goods industry wants to launch a new product into the market, it needs to focus on developing a unique offering: a brand and a package design that communicates and connects with the consumer.

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  • The beauty of simplifying your marketing

    I’m going to keep this real. If you clicked on this article, it’s because you might feel the digital marketing world has gotten out of hand with these arduous, jargon-filled articles that do little more than confuse you.

    Some of your colleagues may even pretend they understand them, but let’s face it. They’re lying and couldn’t explain them to you even if they tried with every buzzwordy technique they know.

    Read more

WWW.121CORP.COM PRIVACY POLICY

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To send periodic emails regarding your order or other products and services.

Consent

We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.

Where do we storage your data?

We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.

How can you access to your data?

You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to privacidad@121corp.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.

How to ask us to delete your data?

If you would like to unsubscribe from any of our communications you may do so by sending us an email to privacidad@121corp.com. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.

How do we protect visitor information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

What happens if there’s a data breach?

We will inform all of our users within the first 72 hours.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders .
Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

We do not include or offer third party products or services on our website.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:
http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes: • On our Privacy Policy Page Users are able to change their personal information: • By emailing us

How does our site handle do not track signals?

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

www.121corp.com
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
USA
privacidad@121corp.com

Last Edited on May 25, 2018