When the new leadership for the KY brand approached 121 to adapt the design for their complete line of point of sale displays, they needed to design and adapt several different displays across all their distribution channels. The project needed to be implemented in a short window of time. The brand had recently changed ownership, and the displays needed to be adapted with the information of the new company, and to the existing die lines.
After an unsuccessful effort with the "active" go-to agency for the brand, the new KY leadership was not receiving the support they needed. The response time didn't have the speed they were looking for. And more importantly, the internal procedures of the agency of record for the brand were just too much to handle. That's when the KY team decided to put 121 up against the challenge.
We gladly accepted, and with our signature speed, we went straight to work.
They had a 5-day window to deliver the high-resolution files. They had limited access to assets to start working on the adaptations of 22 different display options. The closing dates the printing company had provided were coming up with little flexibility to adapt. The responsiveness from their agency of record was taking more time than they had expected.
The KY team needed to pull this project together without stopping any other initiatives they were running at the same time. Their team and resources were limited.
What they needed was to deliver the high-resolution files in time. Missing the deadline meant not having the stock of merchandise allocated in time, and potentially damaging their sales performance for the year.
Our team started to work right away. First, assembling a task force to tackle the gathering of assets to use for the adaptations. At the same time, our team started to create "from scratch" a good portion of high resolution assets taking "low-res" images as a guide.
Our design team streamlined the process by implementing "just in time" deliveries for each display, from designing the adaptation to developing the ready-to-print files using the new die lines, following the printer's guidelines.
In the end, after a long working weekend, we delivered all the displays in record time. The printing company could print the displays on time. Our incredibly fast turnaround and the stellar production process, allowed us to produce stunning results while still meeting their deadline and keeping the project rolling as planned.
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7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on 2015-09-03