Our packaging solution hit all the right buttons. The design was sleek and appealing, with the right colors and tones and just enough flare to catch the eye. We knew that when it comes to home goods, millennials go with brands they know, and most are incredibly brand loyal. It was important for our design to retain the Lysol feel, while amplifying the renewed appeal.
Millennials prefer products that are easy to use on the go. Accessibility and ease-of-use were therefore high priorities for our design, and the result was a refined package that strikes the right balance between safe and easy.
The management team at the Lysol brand decided to evaluate all options across the United States, In the end, our proposal was the runaway winner for Lysol. The design was just what they needed to boost their edge with millennials. Our incredibly fast turnaround allowed us to produce stunning results while still meeting their deadline and keeping the project rolling as planned.
“Brighter Tomorrow” proved once again that fast, day-to-day branding can produce big winners, even for a highly sophisticated audience like millennials.