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Ferrero Rocher

Store in store display campaign

Year: 2015     Category: Best Brand Experience     Award: Silver

Year: 2013     Category: Display/POP     Award: Gold

The challenge

Ferrero Rocher came to 121® looking for a new concept for their store front displays that would embody their sophisticated brand essence.

121® presented a series of stunning, elegant, and innovative designs that were representative of all the values of the product.

Taking a step away from the more traditional ideas of the holiday season, the team was able to highlight the lush golden chocolate gems.

The Solution

Ultimately a minimalist, yet decadently bold design to attract even the most demanding of audiences.

The design concept was created to be flexible to allow the displays to be shown in large open spaces as well as more simple, standalone displays.

121® exceded the expectations of the customer with the effectiveness of this campaign and the designs were set as a “Best Practice” for supermarket and convenience store displays in North America, the UK, Brazil and Australia. A project that gained international recognition, and for which 121® was awarded the Summit Gold and Silver at the Transform Awards 2015.