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The true value of buzzwords and jargon in marketing (spoiler: It's ZERO)

March, 2018

What’s the first thing that comes to your mind when we say something like “Brand Film”? And what about “advertainment”? And “clickbait”? If you happen to navigate on a daily basis in a marketing environment, you may be acquainted with those particular terms, but if you’re not, you probably wouldn’t know that these are buzzwords and that they are totally relevant on a marketing and digital marketing level, but that’s it.

One of the main issues of some agencies’ ways of doing branding nowadays is that we, as marketers, have the tendency to use a particular type of jargon to enunciate what we think is an elaborated idea when, actually, without all those flashy words, it is something pretty simple to communicate. And most of the times communication, functional communication, is the thing we think about least. That’s what we really should be focusing our efforts on! Finding the very best and simpler ways to reach people interested in our services and knowledge, not in different modes to prove ourselves.

" Most of the times communication, functional communication, is the thing we think about least. "

It’s easy to get lost when you’re surrounded with buzzwords every day, but in the end, using them for your marketing strategies will eventually backfire. That’s why we think that employing friendly and accessible words in our advertising is the best thing we can do in hindsight; it is an excellent way of stepping out of the comfort zone, as an awesome technique to utilize our creativity in fun and fulfilling ways, as well.

" It’s easy to get lost when you’re surrounded with buzzwords every day, but in the end, using them for your marketing strategies will eventually backfire. "

So, how can you achieve that? Well, try thinking outside the box, not within, for starters. As marketers, we should always try to visualize how people in general understand each other, and themselves, without using a particular jargon, and the types of communication they are accustomed to use in order to explain something. Also, don’t forget to ask people around, pitch your ideas to another person who’s not proficient in marketing, and google some synonyms that can illustrate what you’re thinking in clever manners. That would certainly help in a big way!

If we’re capable of putting ourselves in other people’s shoes we might be able to channel the perfect way to express an idea without being so convoluted. The tricky part is not to fall back into old habits afterwards. That’s why we must step up our game and start looking for innovative and creative ways to do so, not complicated ones.

" If we’re capable of putting ourselves in other people’s shoes we might be able to channel the perfect way to express an idea without being so convoluted. "

Look, we get it. We know that buzzwords and jargon are the best, and the easiest, way to make people understand that we know what we’re doing and what we’re talking about. But before we start thinking about how to prove ourselves to the rest of the world, let’s focus, instead, on helping our potential clients and customers understand what we do and who we are. They will know what we’re capable of with results, not with flashy words. Remember, a little hand-holding never hurt nobody!


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We have implemented the following:
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We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

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California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. - See more at:

According to CalOPPA we agree to the following:

Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
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Does our site allow third party behavioral tracking?
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COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under 13.


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7315 Winsconsin Avenue, Suite 400 W
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Last Edited on May 25, 2018