What’s the first thing that comes to your mind when we say something like “Brand Film”? And what about “advertainment”? And “clickbait”? If you happen to navigate on a daily basis in a marketing environment, you may be acquainted with those particular terms, but if you’re not, you probably wouldn’t know that these are buzzwords and that they are totally relevant on a marketing and digital marketing level, but that’s it.
One of the main issues of some agencies’ ways of doing branding nowadays is that we, as marketers, have the tendency to use a particular type of jargon to enunciate what we think is an elaborated idea when, actually, without all those flashy words, it is something pretty simple to communicate. And most of the times communication, functional communication, is the thing we think about least. That’s what we really should be focusing our efforts on! Finding the very best and simpler ways to reach people interested in our services and knowledge, not in different modes to prove ourselves.
It’s easy to get lost when you’re surrounded with buzzwords every day, but in the end, using them for your marketing strategies will eventually backfire. That’s why we think that employing friendly and accessible words in our advertising is the best thing we can do in hindsight; it is an excellent way of stepping out of the comfort zone, as an awesome technique to utilize our creativity in fun and fulfilling ways, as well.
So, how can you achieve that? Well, try thinking outside the box, not within, for starters. As marketers, we should always try to visualize how people in general understand each other, and themselves, without using a particular jargon, and the types of communication they are accustomed to use in order to explain something. Also, don’t forget to ask people around, pitch your ideas to another person who’s not proficient in marketing, and google some synonyms that can illustrate what you’re thinking in clever manners. That would certainly help in a big way!
If we’re capable of putting ourselves in other people’s shoes we might be able to channel the perfect way to express an idea without being so convoluted. The tricky part is not to fall back into old habits afterwards. That’s why we must step up our game and start looking for innovative and creative ways to do so, not complicated ones.
Look, we get it. We know that buzzwords and jargon are the best, and the easiest, way to make people understand that we know what we’re doing and what we’re talking about. But before we start thinking about how to prove ourselves to the rest of the world, let’s focus, instead, on helping our potential clients and customers understand what we do and who we are. They will know what we’re capable of with results, not with flashy words. Remember, a little hand-holding never hurt nobody!
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Last Edited on 2015-09-03