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How digital trends could help you shape up your social media channels

March, 2018

As fast and changing as the digital environment is, one of the things that keeps popping up in every social media channel available and in a very predominant way, are trends. Don’t believe us? Let’s do a quick exercise! Go to your Facebook feed and begin scrolling down. We bet that you’re going to find a funny meme, or a post about some trending news, in less than a minute. Now, go to any page of the brands you follow or that you happen to love. Take a minute to look around and tell us how many memes they are using. There must be at least one so far that they have used this week. That’s the importance that trends have in digital advertising and the relevance you should be granting them in your digital strategies.

But, what is a trend? To put it in a simpler way, a trend is a general direction in which something is developing and changing. In digital marketing, sometimes this means that a meme has blown up on social media or a particular headline of the news has reached international relevance, or even a popular moment from a TV show or movie has gained some momentum; either way, these trends exist and prevail because people are talking about them and are constantly sharing them in their feeds.

" To put it in a simpler way, a trend is a general direction in which something is developing and changing. "

As you may know, digital marketing is constantly evolving and, as such, it’s also changing and upgrading its ways to communicate something in particular to the communities. One of these many ways is, of course, the use of trends as part of the digital campaign, not just as regular and publishable assets, but more as important content that could bestow a special kind of value to the brands we’re managing: a viral one.

As digital marketers, it is our job to ride the last wave of trends, but we have to remember to do so in a subtle non-invasive way. Not just because something is trending it means we have to make a content around it, we have to consider if it suits our brand and if the content we’re making could give our feed some type of value. Yes, trends are helpful but not every trend could help us out, nor it should.

" Not just because something is trending it means we have to make a content around it, we have to consider if it suits our brand and if the content we’re making could give our feed some type of value. "

That’s why, before thinking about using a particular trend, we have to ask ourselves a handful of questions, like: “is this something that could add up value -branding-wise speaking- to my brand or my digital marketing campaign?” “If so, what’s the best way I can adapt the trend to my daily feed without looking like a shoehorn?” “Which part of this content is going to attract my community’s attention?” And last, but not least, “to whom is going to be targeted? Which segment of my community is going to understand it, comment it, and share it?”

After we have successfully answered these questions the only thing left to do is to trust our instincts, our team and the quality of our content, because when you start riding the wave of trends, the best thing to do is to lead the way into the shore, not the other way around.


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Users can visit our site anonymously
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Last Edited on 2015-09-03