Social media has proven to be a disruptive communication tool. The influence of platforms like Facebook, Twitter, Instagram and even LinkedIn is growing at an incredible speed and this forces marketers to re-evaluate their strategies and investments.
Currently, it is not enough to focus on the size of your audience. To actually optimize your social media ROI, engagement is a must. Understanding what type of content customers are consuming and how they interact with it is a key element to grow your online business presence.
With the social media scene facing constant changes, it is very important for brands to adapt to the latest tendencies. Any digital marketing strategy should evolve with the updates of the online world and content should cater customer’s needs. That’s why we put together a list of the newest social media trends that need to be on every marketer’s agenda.
1. Instagram Stories
Instagram Stories have been one of the biggest social media trends during the past year. With over two million users each month, this new feature is one of the best ways to engage with your audience.
Not only Instagram stories in particular, but ephemeral content in general has proven to be a key tool to promote brand awareness. An expiration date seems to add a sense of urgency to customers and this promotes engagement and exposure. With Instagram stories, one of the success factors has been the ability to be discoverable even to non-followers, which has boosted reach and visibility for brands.
However, one of the main reasons for the stories’ success is its simplicity. The aesthetic demands are not as high and this allows more flexibility on the creative strategy without compromising many resources. Instagram Stories are a behind-the-scenes peek into your brand’s world and a closer approach to who you are as a company. This can build trust and engagement in ways traditional publications cannot.
2. Influencer marketing
Consumers trust more in other consumers than in brands. While day-to-day people seem relatable, buyers are suspicious when it comes to companies. That’s why Influencer Marketing has grown exceptionally in the last years and it is now considered a six-figure business. It is more than just one of the most popular social media trends, some people even call it the new king of content.
Influencer marketing cannot only increase your exposure, credibility and customer loyalty, it is also a great source of revenue. An eMarketer study found out that an average influencer marketing program earned $6.85 USD for every dollar they spent. Additionally, over 90% of marketers who used influencers in their campaigns agreed it was a successful strategy.
More brands are recognizing Influencer Marketing as one of the most effective social media trends and they are embracing it over traditional methods like email marketing, paid search and display advertising.
3. User-Generated Content
Just like Influencer Marketing, one of the main advantages of User-Generated Content is that it makes brands human. When users intervene in the content-making process, it automatically becomes more authentic and reliable.
Guest reviews, testimonials, photos shares, contests… There are many examples of how brands can use their customer’s input to support their digital marketing strategy. Chobani, the Greek Yogurt company, decided to ask its audience to submit videos and pictures of their experiences with the product. Afterward, the company displayed the content on its website and other communication channels. The campaign was so successful that Chobani reported a 225.9% increase in its revenue.
UGC is definitely one of the best social media trends to impact on the digital marketing strategy because it creates results right from the awareness stage to the final sale.
4. Social messaging instead of social media
Contrary to expectations, social messaging has already surpassed social media. Over 2.5 billion people use messaging platforms globally and the number is expected to grow. Apps like WhatsApp, Messenger and WeChat have more active users than Facebook, Instagram and Twitter. Unlike social media apps, messaging platforms provide a more private and personalized approach between other users and brands.
A Facebook study about social media trends found out that 56% of the people would rather message a company than call it. That’s why brands should focus their efforts on these kinds of apps. Personalized customer service, fast response and even tech innovations like chatbots and AI will become crucial if brands want to understand consumer behaviour and needs in a one-to-one basis.
5. Video as the most popular content type
When it comes to social media trends, video is, by far, the type of content with the highest engagement rates. According to Buzzsumo, Facebook video reported twice the level of engagement than other types of posts. Also, they found out that this content has 135% more organic reach than photos.
But the perks are not only on Facebook. Videos on Twitter have 6X more probabilities of being retweeted. Additionally, more than 500 million hours of video are watched on YouTube every day, which indicates that users are investing time in consuming this type of content.
Social media apps are focusing more and more on adding new video features, so marketers should get on board with this social media trend to capture customers’ interest. This is especially important for brands with young target audiences like millenials. Their short attention span makes video the ultimate tool to deliver a strong marketing message.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
• To send periodic emails regarding your order or other products and services.
We’ll ask for your consent before requesting any type of information, it’ll also be optional to do so. You can also easily withdraw it or change it at any time. However, failure to provide that consent will prevent us from delivering content and other experiences to you.
Where do we storage your data?
We store all your data exclusively on our servers for at least a year, and we are the only ones that have access to them.
How can you access to your data?
You can exercise, at any time, the rights of access, rectification, cancellation and opposition of your personal data via email, addressed to email@example.com indicating your name, surnames, telephone number, attaching a photocopy of your ID or official document that proves your identity and clearly indicating the right you wish to exercise.
How to ask us to delete your data?
If you would like to unsubscribe from any of our communications you may do so by sending us an email to firstname.lastname@example.org. Otherwise, by continuing to interact with our emails, you provide us with permission to manage and use your data as described above.
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
What happens if there’s a data breach?
We will inform all of our users within the first 72 hours.
Do we use 'cookies'?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders .
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Third party links
We do not include or offer third party products or services on our website.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It's also important to note that we allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under 13.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email. and we will promptly remove you from ALL correspondence.
7315 Winsconsin Avenue, Suite 400 W
Bethesda, MD 20814
Last Edited on May 25, 2018